In the 1970s, the Golden Sands was the gold standard for travel for GDR citizens. With Tourex, Trabi or Lada, they traveled thousands of kilometers through CSSR, Hungary and Romania to finally lie in the fine, hot sand.
We stayed in a quiet hotel right on a small bazaar street. The clientele has changed a lot: it is young, international and in a party mood. The hotels still have the charm of the past.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.